SERVER-SIDE TRACKING FOR META ADVERTISERS

Stop losing customers between sessions.

Every device switch, every return visit, every clicked email — stitched to one customer so Meta can find more like them.

No sales calls · No contracts · Install in 5 minutes · 3 months free
Trusted by operators spending $5K–$500K/month on Meta
GoHighLevel ClickFunnels Shopify Kajabi Kartra Custom Sites

Your data. Live. The moment it happens.

Every conversion captured, enriched, and fired to Meta in real time. This is what your Events Manager has been missing.

app.grizzlysignal.com
Grizzly Signal
LIVE Match Quality  8.5 Events Today  2,847
Viewing: Dr Mary Pines
Event
Client
Page
Status
Match
Time
No developer required · Works on any platform · Live in under 5 minutes
3.2x
ROAS jump on scaled ads
22%
lower cost per lead, one install
48hrs
from install to first verified signal

Your visitor is not who Meta thinks they are.

The same person clicks, returns, and buys across devices. Without server-side identity resolution, Meta sees three strangers.

Without Grizzly Signal
2:14 PM PageView iPhone [anonymous]
2:31 PM Lead iPhone [anonymous]
— 3 days later, different device —
11:03 AM Purchase MacBook [anonymous]
With Grizzly Signal
2:14 PM PageView iPhone visitor@***hashed
2:31 PM Lead iPhone visitor@***hashed
— same visitor, recognized →
11:03 AM Purchase MacBook visitor@***hashed

Enterprise brands pay teams of data scientists to do this. You can install it in five minutes.

Real data science for Meta ads used to mean enterprise contracts, onboarding calls, and platforms built for businesses nothing like yours. We packaged 13 years of media buying expertise into one snippet. You are live in five minutes. No data science degree. No developer. No call required.

What changes the moment you install

Without Grizzly SignalWithout
With Grizzly Signal
What Meta sees
Incomplete signals, anonymous visitors
Complete identity-matched conversions
Meta signal quality
Weak. Meta can't match your customers.
Strong. Meta recognizes every buyer.
Offline conversions
Never reach Meta
Auto-fired for calls, purchases, pipeline events
Platform support
Shopify only, contact sales for the rest
GHL, ClickFunnels, Kajabi, Kartra, Shopify, custom
Health & Wellness
Flagged or locked out
Compliance mode keeps you running
Creative attribution
Campaign level only
Specific hook, angle, format, creator
8.5
Average match quality after install
Most advertisers start between 3 and 6.
22%
Average CPL reduction
Without changing a single ad or audience.
48hrs
Time to see results
Match quality improves within hours. CPL follows within days.

We built this because the market for brands spending $30K to $250K a month on Meta stopped working.

In April 2021 Apple stopped letting Meta see what iPhone users did after clicking an ad. In January 2025 Meta blocked every health and wellness brand from tracking purchases and leads inside Ads Manager. In January 2026 Shopify started quietly hiding sales data from Meta for stores that didn't meet an invisible quality threshold.

The tools that restore what was lost were built for a different brand. Hyros starts at $500 a month and gets expensive fast. Northbeam and Triple Whale work at $250K a month in ad spend and get thin below that. The rest of the market has been left to stitch together Shopify reports, Meta's own inflated attribution, and a spreadsheet.

So we built Signal.

See every customer

Every touchpoint from first click to repeat purchase, written like a letter.

The data has been sitting in your accounts for years. Signal is the first product that translates it into something you can read. Every touchpoint from every channel, stitched to the same customer by hashed email, hashed phone, fbclid, fbp, fbc, and a persistent first-party cookie.

A real record reads like this: "Oct 14, 9:42 AM, saw your Meta ad Winter Bundle on Instagram Reels. Visited homepage for three minutes. Oct 16, 7:15 AM, opened your Thursday Klaviyo newsletter. 7:23 AM, purchased for $127."

Customer record
sarah.m@gm*** · stitched from 3 sessions
Oct 14 · 9:42 AM
Meta ad view. Winter Bundle, Instagram Reels, creator UGC.
Oct 16 · 7:15 AM
Klaviyo newsletter open. Clicked through to winter-bundle product page.
Oct 16 · 7:23 AM
Purchase completed. $127.
Attribution · Meta first-touch · Klaviyo last-touch
Optimize for customers, not clicks

We send Meta the signals it was built to use, so the algorithm can find more of the right people.

Apple blocks the pixel. iOS strips click IDs. Content blockers kill tracking before it fires. Shopify throttles what it shares with Meta. Signal bypasses all of it by sending every event directly to Meta's Conversions API server-side, with every first-party identifier we can capture. Your match quality jumps. Your campaigns optimize on data Meta can actually see.

For health and wellness brands locked out of Meta's standard event library, Signal routes compliant custom event names so your tracking keeps working through restrictions that shut down everyone else.

13 years
Running Meta campaigns
$100M+
In managed ad spend
Every major tool
Adopted and found wanting

What happens when you fix the data layer.

HEALTH COACHING
3.2x 5.8x ROAS
Same audience. Same budget. Better signal.

Installed on a Friday. By Sunday their match quality score had jumped 2.7 points. Cost per lead dropped 22 percent. Zero ad changes. Zero audience changes. They fixed the data layer.

RESTRICTED CATEGORY
100% CAPI Coverage
Campaigns kept running

A platform in a restricted category installed with compliance mode enabled. Their campaigns kept running and optimizing through restrictions that had shut down their competitors entirely.

Founding members lock in everything we're building.

Signal today is a server-side tracking layer. Signal in twelve months is a full attribution intelligence platform. Founding members pay $99/month — forever — as capabilities ship.

Status
Capability
LIVE NOW
Server-side CAPI forwarding to Meta
LIVE NOW
Customer journey stitching across devices and sessions
LIVE NOW
Match quality enrichment with first-party identifiers
LIVE NOW
Compliance mode for health and wellness brands
LIVE NOW
Multi-platform support: GHL, ClickFunnels, Shopify, Kajabi, Kartra, custom
Q2 2026
Predicted lifetime value at time of purchase
Q2 2026
Attribution reports (first-touch, last-touch, linear, time-decay)
Q3 2026
Creative-level ROAS truth — Meta's number vs verified number
Q3 2026
Cross-channel attribution — Meta, Email, Google, Organic
Q4 2026
Creative Quality Score within 48 hours of new ad launch

Prices only go up. Founding members pay $99/month forever — even after pricing increases for the full attribution intelligence platform.

Priced for the brands the big tools ignored.

Hyros, Northbeam, and Triple Whale are good products. We have used all three. They work for brands spending seven figures a year on Meta and above. Below that, their pricing does not pencil and their feature sets assume a data team the client does not have.

We built Signal on the same principle those tools were built on. Stitch every customer. Measure every touchpoint. Show the math. Send clean signal back to Meta. We built it for the operators those tools were never going to serve. Same discipline. Different audience.

Starting price Works at Core features
Signal 3 months free, then $99/month (founding members) Any spend level Signal infrastructure, attribution truth, customer journey, predicted LTV
Triple Whale $129/month (Growth) $1M+ annual revenue for meaningful value Blended attribution dashboard, creative reporting, AI analyst (Moby)
Hyros $459/month (Paid Traffic tier) $10K+/month ad spend Multi-channel tracking, call tracking, CRM sync

Questions.

Under five minutes on any platform. You paste one snippet before your closing head tag. No developer. No GTM. No custom code.

No. Grizzly Signal runs alongside your existing pixel. Meta deduplicates events automatically using the event ID we send with every conversion.

Any platform that lets you add a script tag. GHL, ClickFunnels, Shopify, Kajabi, Kartra, Squarespace, WordPress, Webflow, custom sites.

Meta scores every conversion event you send on a 0-to-10 scale that reflects how well it matched to a real Facebook user. Scores above 7 give Meta enough signal to optimize properly. Grizzly Signal consistently pushes accounts from the 3-6 range to 7-9 within 48 hours.

Yes. Grizzly Signal uses Meta's own Conversions API infrastructure. All PII is SHA-256 hashed before it leaves the browser. We never store raw personal data. Fully documented against Meta's developer policies.

If you have been waiting for a version built for brands your size, this is it.

Start free →